Topic: Using Analytics to Drive Your Marketing Strategy The April Business Breakfast Bytes will feature an expert from Stellar Blue Technologies who is knowledgeable in data analytics and how to use it for strategic planning. Attendees will learn the how to navigate and understand website and social media analytics, how to set goals, how to effectively analyze and report any findings as well as how to use what is found for long-term and strategic planning.
Hosted by:Fox Cities Environmental Learning Campus at the Bubolz Nature Preserve
Nicole Hurd, Senior Analytics Team Lead at Stellar Blue Technologies will lead the session.
Are you a business owner or marketing employee looking to learn the starting points for data analytics? Are you aware of the terminology that goes along with data analytics, such as influence rate, engagement rate, organic reach and impressions? Do you know if you are on the right channels? Do you have a content marketing mission statement?
Data analytics can be overwhelming if you do not have a formal marketing background. This beginners course will share the basics of data analytics relating to your website and social media channels. Attendees will learn the terminology involved with data and how you can use each one to make strategic moves in your business decisions. Attendees will also learn about KPI’s and that you can never take numbers for face value. This will be an interactive workshop-style presentation so that attendees can have “hands-on” training and work through examples together. Be sure to bring your laptop or portable device to look at your data in real time!