Marketing Made Lean (Four-Part Marketing Series)

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Name: Marketing Made Lean (Four-Part Marketing Series)
Date: October 17, 2017
Time: 2:00 PM - 5:00 PM CDT
Event Description:
This interactive series will enable you to solidify your value proposition and align products/services with your customer’s needs; identify current and potential customer segments; maximize your marketing resources while driving sales and profits; explore and develop your marketing channels; create customer service strategies. LEARN MORE HERE.

The ‘Marketing Made Lean’ series will incorporate tools from other disciplines including Lean Manufacturing, and design tools like the Business Model Canvas.

Session 1 (Tuesday, October 17th): 
Vision, Mission & Marketing Model Canvas
  • Align vision, mission and values
  • Use the ‘Value Proposition Canvas’ to align with your targeted customer segments
  • Learn about ‘Marketing Model Canvas’
  • Competitive advantage

Session 2 (Thursday, October 19th): 
Marketing Mix Analysis
  • Review 4P’s of Entrepreneurial Marketing
  • Learn about marketing mix analysis
  • Discuss value proposition and customer segments

Session 3 (Tuesday, October 24th):
Positioning, Branding, Strategy & Tactics
  • Positioning/Placement
  • Marketing model canvas
  • Marketing strategies and tactics
  • Marketing goals and objectives

Session 4 (Thursday, October 26th):
Marketing Budgets, Metrics and ROI
  • Create a marketing budget
  • Measuring marketing success
  • Your strategic marketing plan
  • Implementation, assessment and pivoting
FVTC D.J. Bordini Center
5 N Systems Drive, Appleton, WI 54912
Date/Time Information:
Tuesdays & Thursdays
October 17 - 26, 2017
2:00 - 5:00 PM
Contact Information:
Fox Valley Technical College
Only $169 
Refreshments, materials, books, one-on-one coaching are included.
(Valued at $3,000)
Register Here
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