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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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DTSTART:20171026T190000Z
DTEND:20171026T220000Z
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SUMMARY:Marketing Made Lean (Four-Part Marketing Series)
DESCRIPTION:This interactive series will enable you to solidify your value proposition and align products/services with your customer's needs\; identify current and potential customer segments\; maximize your marketing resources while driving sales and profits\; explore and develop your marketing channels\; create customer service strategies. LEARN MORE HERE.\n\n\n\nThe 'Marketing Made Lean' series will incorporate tools from other disciplines including Lean Manufacturing\, and design tools like the Business Model Canvas.\n\n\n\nSession 1 (Tuesday\, October 17th): \n\nVision\, Mission & Marketing Model Canvas\n\n Align vision\, mission and values\n Use the 'Value Proposition Canvas' to align with your targeted customer segments\n Learn about 'Marketing Model Canvas'\n Competitive advantage\n\n\n\nSession 2 (Thursday\, October 19th): \n\nMarketing Mix Analysis\n\n\n Review 4P's of Entrepreneurial Marketing\n Learn about marketing mix analysis\n Discuss value proposition and customer segments\n\n\n\nSession 3 (Tuesday\, October 24th):\n\nPositioning\, Branding\, Strategy & Tactics\n\n\n Positioning/Placement\n Marketing model canvas\n Marketing strategies and tactics\n Marketing goals and objectives\n\n\n\nSession 4 (Thursday\, October 26th):\n\nMarketing Budgets\, Metrics and ROI\n\n\n Create a marketing budget\n Measuring marketing success\n Your strategic marketing plan\n Implementation\, assessment and pivoting
X-ALT-DESC;FMTTYPE=text/html:This interactive series will enable you to solidify your value \;proposition and align products/services with your customer&rsquo\;s \;needs\; identify current and potential customer segments\; \;maximize your marketing resources while driving sales and \;profits\; explore and develop your marketing channels\; create customer service strategies. LEARN MORE HERE.
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\nThe &lsquo\;Marketing Made Lean&rsquo\; series will incorporate tools from \;other disciplines including Lean Manufacturing\, and design \;tools like the Business Model Canvas.
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\nSession 1 (Tuesday\, October 17th): \;
\nVision\, Mission &\; Marketing Model Canvas\n