Is your marketing budget tight or non-existent? Join us for a seminar on “Low Cost Marketing for Your Small Business” to learn about two key strategies to reach your audience that are budget friendly. The program features two members of our Fox Cities business community with hands-on marketing experience:
First hear Jordan Kapellusch, digital marketing specialist at Network Health, share how to personalize your online experience on a budget. Learn about the benefits of experience personalization, steps you can take at any budget level to better understand your market, and how to speak to every one like they are the only one.
Then Pamela Barnes, owner of Xe54: a Wine & Cocktail Lounge, will discuss how to maximize community resources. Marketing budget at zero? Use your resources! Attendees will learn about “point of difference” marketing to help you brand consistently and easily, while also having fun with your marketing.
About the speakers
Jordan Kapellusch has been curiously venturing into the swirling darkness of digital marketing for a decade. He has been lucky enough to have done so with employers and clients who are willing to finance these expeditions, the fruit of which has been notable returns on investment and the discovery of tactics that can elevate the most intrepid underdogs. In his current role, Jordan is helping Wisconsin’s Network Health land unexpected competitive blows against Death-Star-sized national health insurance rivals.
Pamela Barnes is a lifelong creator and connector based in Neenah, WI. She has taken her marketing and branding skills from root canals to wine. Her branding style is known for its clarity and consistency, making whatever she's marketing engaging and fun. Pamela's mission is to create opportunities for people to gather and strengthen their community, have fun, and engage with each other in real life. In 2018 she opened Xe54: a Wine & Cocktail Lounge to assist in fulfilling her mission. Pamela is a mom of 2 groovy young adults, 1 bonus daughter, and her twinkle twinkle Lynken Star, grandson. And a super cute dog, Ohana. Pamela is a frequent speaker at conferences and events. There's a song in her heart and a song in her presentations, guaranteed. Cheers!
Wednesday Jul 12, 2023
8:00 AM - 9:30 AM CDT
Registration, networking, and continental breakfast: 7:45 - 8:15 AM
Program: 8:15 - 9:15 AM
Q&A: 9:15 - 9:30 AM
Community First Credit Union