2024 Grow Seminar: Brand Storytelling and Building Customer Connections

There is power in a story. And every brand has a story to tell. Brand storytelling is all about building a connection between a brand and its target audience. This presentation will focus on providing frameworks and insights on how to leverage storytelling as a tool to differentiate and influence consumer behavior to build loyalty and advocacy. Learn how to optimize your brand storytelling efforts to help build stronger consumer connections.

Presented by: Sheila Nasgovitz, Director of Marketing, Goodwill NCW