2024 Grow Seminar: Stop Chasing Sales. Instead, Become Market-Centric.

Stop Chasing Sales. Instead, Become Market-Centric

Marketing should make your business more efficient and competitive. However, there are some fallacies about how to employ a market-orientation and these can cause frustrations and lost profits. This talk’s central argument is that small and medium-sized businesses don’t need to hire an entire marketing department to get results. Many times, it’s a matter of discipline and perspective, not specific activities. This talk brings together best practices with relatable real-world examples. Some questions specifically addressed: Do you want to hone your elevator pitch? Efficiently use your promotion moneys? Shape your client profile? If those questions intrigue you, then this talk may be for you.  

Presenter: Jim Harris; Associate Professor of Business Administration – Marketing; St. Norbert College