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Digital Marketing Specialist

Posted: 02/13/2024

Purpose:
The AIA Marketing team's purpose is to generate awareness, drive acquisition, and inspire retention.  We will accomplish this by elevating the AIA brand, building brand awareness, attracting qualified prospects, increasing engagement with owners, and enhancing the owner experience.  We will do this through the delivery of impactful, relevant content, communication, and events based on a keen understanding of our target audience.  Our work will be guided by corporate goals and through strategic partnerships with internal and external stakeholders.

We are seeking a motivated and creative individual to join our marketing team as a Digital Marketing Specialist. Under the direction of the Demand Generation Marketing Manager, the Digital Marketing Specialist will help drive results through flawless campaign execution, marketing channel management and sales enablement support. If you have a passion for digital marketing, a keen eye for detail, and the drive to excel in a fast-paced environment, we want to hear from you.

Responsibilities: 


Campaign Execution 

  • In partnership with the VP of Marketing and Demand Generation Marketing Manager, plan and execute end-to-end digital marketing campaigns, including PPC, social media and email marketing.
  • Collaborate with cross-functional teams to create compelling campaign assets, including short form content and supporting graphics.
  • Utilize email marketing tools for creation, deployment, and optimization of email campaigns
  • Monitor and analyze key performance indicators (KPIs) to measure campaign success and optimize future strategies.

Marketing Channel Management

  • Manage and optimize social media platforms to increase brand visibility and engagement.
  • ?Oversee the company's website, ensuring content is up-to-date, SEO-friendly, and aligned with campaign goals.
  • Monitor and analyze data to make data-driven decisions, continuously improving marketing channel performance

Campaign Asset Creation

  • Coordinate and collaborate with AIA’s in-house creative team and external agencies to develop content and creative assets as needed for all inbound and brand campaign campaigns.
  • ?Ensure brand integrity throughout all campaign initiatives.

Sales Enablement

  • Work closely with the sales team and VP of marketing, to develop marketing strategies that support sales objectives.
  • ?Provide sales collateral and support materials, ensuring alignment with brand messaging and campaign themes.
  • Contribute to the creation of materials that empower the sales team to effectively communicate value propositions.
Qualifications: 

Education/Experience:

  • Bachelor’s degree in Marketing, Communications, or Advertising 
  • ?2+ years of B2B marketing experience, including digital marketing
  • Experience with CRMs and marketing automation tools, Hubspot is a plus
  • An understanding of digital marketing channels including social, email, PPC, and SEO
  • Working knowledge of analytic tools (e.g., Google Analytics), data visualization tools, AI tools (e.g. Chat Open AI), and Excel
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Creative thinking and problem-solving skills
  • Strong communication and presentation skills
  • Experience working with cross-functional teams
  • Promotional Product Industry Experience preferred

Knowledge/Skills/Abilities/Competencies

Personal Leadership

  • Agile & Adaptable: Responds to change and uncertainty with confidence and openness; seeks new experiences to develop skills; solicits and acts on feedback; learns from experiences; is not afraid to take risks.
  • ?Accountable: Accepts responsibility for one’s performance and actions; follows through on commitment; assumes positive intent in others; treats others objectively and consistently; acts with integrity.
  • Courageous: Confronts difficult issues objectively and supports others who do the same; champions new ideas; manages personal discomfort in difficult situations.

Thought Leadership

  • Solves Problems: Seeks and considers relevant data, intuition, ideas, and experience to make decisions and solve problems; effectively and efficiently integrates information from diverse sources; thoughtfully considers alternative solutions and perspectives.
  • ?Strategizes: Thinks critically; understands implications of decisions; shares ideas for improvement; sees how his/her work relates to the work of other teams in the organization as a whole; knows which people in the organization need to be informed, what they need to know, and when to tell them.
  • Innovates: Generates new ideas that add value; nurtures fresh approaches and appropriate risk-taking; seeks alternative points of view; approaches problems with curiosity and generates creative solutions.

Team Leadership

  • Collaborate: Works effectively with others to meet goals and satisfy business objectives; develops and maintains strong relationships with internal/external partners; seeks buy-in of stakeholders; deals with disagreements or different points of view constructively; maintains positive relationships even under difficult circumstances.
  • ?Communicate Effectively: Listens attentively and with empathy to concerns of others; adjusts messages to the audience; keeps people up to date with relevant information; speaks and writes clearly; encourages others to express views, even unpopular ones.
  • Manage Talent: Willingly shares expertise and experience with others.
  • Engage & Inspire Others: Conveys trust in people’s competence to do their jobs; creates a feeling of energy, excitement, and personal investment; inspires others to excel; recognizes performance that exceeds expectations.

Results Leadership

  • Manages Execution: Manage resources and time to achieve business objectives; prioritize goals; work quickly to get things done.
  • ?Drives for Results: Fosters a sense of urgency and commitment to achieve goals and create an Owner focused environment; takes initiative to address critical issues proactively; carefully considers compliance and regulatory obligations.
  • Maximizes Productivity: Identifies ways to streamline and improve the efficiency of work; ensures that defined processes, quality standards, and best practices are executed as designed.